You’re putting up flyers, doing letterbox drops, maybe even paying for space on roadside billboards and your advertising campaigns just aren’t getting you the results that you want. Then maybe it’s time that you invested some of those marketing funds into online advertising campaigns and try something new.
Hopefully you realize that the cost of traditional offline advertising is costing you more and more each year, yet it’s getting more and more difficult to catch the attention of new potential customers. To be blunt, your advertising is probably losing its edge. But you also know that you’ve got to advertise your business otherwise people won’t know about you. Here’s the good news. The world of online advertising may just be your golden ticket. Here’s why…
Online ads can reach more people than TV ads
For decades TV was the best thing in the industry for advertising. Anybody with a large enough advertising budget could reach millions of people. The best part was that the people watching TV are a captive audience. In fact, some TV commercials became more popular than the TV programs themselves. It seemed like a product with a great commercial was like hitting the jackpot.
Now having said that, newspaper ads have also passed their time of glory. The great thing about newspapers is that they’re produced locally and cover local news. So, if your business is in a smaller region, then you probably didn’t have a whole lot of competition. If any. So a basic ad in the paper was enough to bring in all the customers you needed.
Offline ads are less effective than online ads
Fast forward to today and advertising on TV and in the paper are much less effective. Sure, they can still bring in new business for you, but the world of advertising has changed drastically due to the Internet. People are busier than ever, their attention span is shorter, and they’re being bombarded from multiple places for their attention span than ever before. It used to be that there were only a few TV stations, now there are hundreds. A few local radio stations have to now compete with satellite radio. Also local newspapers have been replaced largely by cable news stations and the Internet…and that’s only scratching the surface of this topic.
The real problem isn’t that people have shorter attention spans, or that they have more sources of information and entertainment. The real problem is that so many people are simply tuning out of traditional advertising messages completely. Don’t worry since the online world is completely different.
Online ads can be tracked and measured
The advantage of online marketing campaigns are that your business can reach the people who actually want to see your message. Not only do they want to see it, but many of them will be actively searching for it. For example, if you’ve suddenly got a leaking toilet and need a plumber urgently the first thing many people do is search for an emergency plumber in Google. Now that’s a whole new way of advertising isn’t it? How many calls do you think you’d get if had pole position on the front page of Google? What would you be willing to pay for that lucrative spot? Unlike traditional offline advertising, the best part is you can track and measure the effectiveness of your online ads much more easily than ever before.
Now before you get carried away, you have to remember that of course you still need to appeal to your new potential customers. Even though they may be searching for your business, you’ve still got to make sure that your message will get them to take immediate action. When preparing the wording of your ads for the web, remember that people’s attention span is at their shortest when they are online. So you need to capture their attention immediately, and then draw them in. You get the idea?
Sure, you can continue to use traditional advertising methods to get your message out if you wish. However, in this day and age you really should invest in some online marketing campaigns if you want to be competing.
If you’re ready to get started with some online advertising campaigns, then contact us here https://goldenonlinemarketing.com/contact.
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