There may have been a time, in the early days of the Internet, when any kind of online advertising could bring in new customers and generate more profits for small businesses. The fact is that the Internet has changed over the years and just placing basic ads isn’t good enough anymore to qualify as a successful marketing campaign. Online marketing techniques for small businesses have to consist of more than just basic advertising. Here’s why…
Lets agree that advertising is a more passive activity and that marketing is more active. So when your business places an ad, it just sits there doing its job (hopefully). Marketing is about getting people to see those ads. So to be clear, marketing consists of more than simply getting people to look at your advertising. Marketing is everything you do to promote your business. Of course advertising is a vital part of a marketing campaign, but it is only one part of it.
Paid advertising works
Very few online marketing techniques are passive. A common online marketing technique is Search Engine Optimization (SEO). This takes time to set up, but it also needs to be kept up to date on a regular basis. It’s not just a one-time activity. As an example, when you add any new content to your website, you are affecting its SEO in certain ways. You see, search engines such as Google love fresh content. So adding to new content is a smart move from a marketing standpoint. People get bored with your website if nothing changes for ages.
Static advertising, such as Pay-Per-Click (PPC) and banner ads usually require a larger investment before they produce any noticeable results. That doesn’t mean don’t do them. That would be a mistake. You just have to be careful of anything that promises to “put your advertising on autopilot.” Generally speaking, the more dynamic
marketing techniques are the ones that will give you the most return for your investment and efforts.
You’ve got to build a list
One of the smartest methods of online marketing is to build an opt-in mailing list. People will share their e-mail address with you in exchange for something that you offer them, and then you can market to them beyond that. It’s as easy as giving them a burning urgent reason to enter their e-mail address. You can do this by offering an incredible deal, exclusive information, a free gift, or something else of value. How you do it isn’t important. What is important is building a list. So many small businesses don’t understand this simple concept and therefore miss out on so much cash.
It takes around 7 to 12 exposures to your message before people will take action. That’s the truth. It’s far too risky to assume that people will come back to your website so many times just to see your offer. But once they’re on your email list, you’re able to keep sending them messages which means exposure for your business. This can be incredibly effective when it’s done correctly. Every message you send needs to contain value. Whether you’re providing information or promoting something, it has to be of value to the person reading it.
The best part is that they’ll continue to receive your messages until they unsubscribe or you stop sending them. Important hint: Don’t stop sending emails. So many small businesses start off on the right track to then stop and their list becomes cold. Having an email list is one of the most effective online marketing techniques for small businesses. Don’t be one of those businesses that says they’ll get around to it later…and never do…and miss out on a ton of cash.
Want to find out more about how your business can take advantage of small business online marketing techniques? Then contact us here https://goldenonlinemarketing.com/contact.
Comments are closed.
